October 23, 2009

Great Customer Service



I took my wife on a Mediterranean cruise with P and O to celebrate our 25th wedding anniversary. If you ever want to find out more about customer service and marketing I cannot recommend it highly enough.

Also you have some fun, meet some great people and visit some wonderful places.

Lots of the simple things are done consistently well. For example the staff always use your name, ask you if you are enjoying yourself, engage in conversation just in passing. Every effort is made to make you feel welcome.

When I get a minute I will write some more specifics about how they go about it.

Regards





Mark Wheatley

Integrated Marketing  Copyright Mark Wheatley 2009 All Rights Reserved

October 01, 2009

Politics In Organisations


This is an extract from an e-mail that I sent to someone on the subject of politics in organisations, its a few observations and quotes on that particular subject, which impacts us all from time to time.

On the first management course I attended back in 1987, we had an organisational behaviour module, taught by a professor called John W. Hunt who wrote a book called managing people at work.

Here are three things that he said during the lectures which I’ve often thought about in the years that followed.


1. There are three sides to every argument the person you are having it with (their version), your own version and the truth.


2. Its very difficult to effect change without a crisis (you can see that now in the political arena ‘cuts’ have to be made to balance the country’s books. Some politicians don’t want to do it, but they have to because of the crisis).


3. Whenever you get more than two people in an organisation there are politics!
Another thing to consider is developing a greater empathy for other people, thinking about their point of view. It’s a key skill to master; you can apply that to anything from sales to leadership or simply getting on with people.


Finally, if you have ever read ‘How to Win Friends and Influence People’ by Dale Carnegie, he teaches you how to avoid arguments because ‘even if you win an argument, people will resent you for it.’

If you have any thoughts on this one let me know.

Regards


Mark


Integrated Marketing  Copyright Mark Wheatley 2009 All Rights Reserved


September 29, 2009

Sir John Harvey Jones on Management

Another quote from Sir John.




'I've spent 30 years going around factories. When you know something's wrong, nine times out of ten it's the management - in truth, because people aren't being led right. And bad leaders invariably blame the people.'


The observation is spot on and can be applied to many different types of oganisations, business, politics, etc.


I would be interested to read your comments.


Regards



Integrated Marketing  Copyright Mark Wheatley 2009 All Rights Reserved







September 15, 2009

No time to market







You cannot manage time you can only manage yourself and others.


Most businesses that fail do so because of a lack of sales, caused through ineffective marketing.


Ineffective marketing is normally caused by.


1. A lack of knowledge and poor execution


Or


2. The business owner knows that marketing is important and they have the knowledge to build and implement an effective marketing plan........BUT they don't seem to have enough time to do it.


Sad but true the ability to manage self and others leads to insufficient time being allocated to building a marketing and sales system that works.


Anyway that's all for now I don't have time!




Regards




Mark




A Results Driven Approach To Your Business Success




Copyright Mark Wheatley 2009 All Rights Reserved







August 13, 2009

An Easy Way To Grow


One of the easiest ways to increase sales and profits is to obtain more customers/clients like your best customers/clients.

If 100% of your customers/clients where like your best customers/clients what would your sales and bottom line profits look like?

(Multiply your total customer/client numbers by the average annual sales value and profits of your best customers/clients).

If you do that exercise and build a multi
sequenced marketing campaign it can make a significant difference to your profits. In my coaching and training programme I can show you what is the best approach to take advantage of this marketing principle.

Regards

Mark Wheatley

Integrated Marketing  Copyright Mark Wheatley 2009 All Rights Reserved