If you don't tell them how will they know?

I was talking with a web business the other day that got some great products, web based applications.

Most of their business was gained via networking, and selling,  which is great, but they weren’t getting much business off the site.


The products were really useful, I cannot tell you too much, because I don’t wish to reveal the identity of the company. The problem was the sales copy on their website. For example, it was silent on the free offer that they were running and it did not tell the reader much at all.


These were a few pointers that I went through with them, about sales copy.


There should be a headline to draw the reader into the copy.


The copy should answer the question 'What's in it for me from the reader or listeners point of view.'


When you write copy put yourself in their shoes, asking yourself questions such as; why should I care to read this, how will this product or service  benefit me? What do I need to do to take advantage of this offer, what problems does this product or service solve for me? How will it make my life better, more enjoyable easier, more fun? Are these people genuine is it worth building a relationship with them?


Does the copy explain the features and benefits of the product or service?


What will your call to action be? (Fill in the form, the coupon, sign up for the teleseminar, webinar, call the special number etc).


These are a few of the questions that I would focus on when writing sales copy. These same principles and questions apply tor a website, email, brochure or a script, for a video or audio.


Testimonials should echo what's being said and ideally (for business products and services) denominate the benefit, in terms of time saved, money saved or money made. ROI is useful as well.


Before and after is another useful concept to use.


If you don’t explain or demonstrate what your product or service is about, don’t expect many sales.


If you need help with sales copy you have my details.




Take Care 




Regards Mark 




CONSULTING RECRUITMENT MARKETING SALES


MARK WHEATLEY associates provide business improvement services to help businesses and practices increase sales and profits. Services include Sales and Marketing Recruitment, Marketing Consulting, other Marketing Services, Sales Consulting and Performance Improvement.  They are based in Nottingham in the East Midlands UK.

A results driven approach to your business success


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