Hidden Unique Selling Proposition

I went to see a new prospect today, a really nice chap with an interesting business.


Without giving away who he is; its an online business which helps other business owners manage their people.


He has advantages in his services that are superior to the major competitors. 


When I asked him what are his concerns about his marketing he complained that 'people don't understand our service.'


Well prior to the meeting I reviewed his website and considered the notes from my first phone call with him. During the meeting he told me about other features and benefits, about how his system worked and guess what?


What do you think it said on his website and in his sales copy about the advantages of dealing with him?


Not a lot , he really wasn't telling anyone about his unique selling points or the extra value he was providing or about why people should do business with him as apposed to his competitors. So no wonder people didn't  understand his service.

A Hidden USP

If your business isn't communicating about 'what's in it for me,' from your prospective customers point of view, why should they care why should they buy from you?


Anyway here is the ad. If you need a new USP creating to convert more sales, just email me and I will explain how I work etc. It does not matter where in the world you are, this service can be handled via the web.


Take Care 


Regards


Mark



P.S. If what you do is good TELL PEOPLE.!!!!



A Results Driven Approach To Your Business Success


Mark Wheatley associates is a business development company that helps companies and professional firms grow providing low cost business growth strategies and sales techniques through coaching training and consulting services www.wheatleyassociates.org

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