The Sun Asda and Tesco

I was doing the weekly shop the other week and the cashier said to me 'would you like a Sun to read, its free,' I was about to say no and then she said 'you can have £5 off your shopping bill,'

Well money for nothing and the Sun for free that's almost a song. Anyway it was a deal based on an irresistible offer. Why wouldn't I want £5 off for no effort on my part, even if I don't like reading the Sun, who's headline was all about the none football activities of our England football captain that was.


When I said okay to the cashier, she opened the Sun and she tore out the coupon that was in a full page ad that Asda was running.


It was interesting to see how Tesco reacted to the competitive threat and a reminder that coupons are a direct response tool to bring new customers or clients into your business.


You don't however have to spend money on full page ads in national newspapers to take advantage of this lead generation mechanism. There are online and offline methods which are both low cost and very effective. 


If you want to know which work best or tell other people your experiences with coupons please leave a comment.


Regards


Mark



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