Repurchase Systems

A repurchase system is a hidden marketing asset. (See my earlier posts which explain more about hidden marketing assets).

Your customers or clients should benefit when they purchase your product or service when it’s needed. 

You might think that's an obvious statement, but do your customers or clients purchase at the optimum time?

Do you have repurchase systems in place?


For example, it might be better for you to get your hair cut every four weeks not every six weeks.

So the optimal time is four weeks not six, to avoid those bad hair days!

What does that mean if you own a hairdressers business or hair salon owner, if your from the USA? 

Lets say the price is £10 for a cut for man. If someone purchases every six weeks that's it works out at 8.66 haircuts a year, well we don't have a .66 of a haircut, so lets say its 8 haircuts a year.

For at least two weeks out of this six week cycle, your hair might look slightly untidy.

Its £80 sales revenue per customer, per year without any extras.

Now if the hairdresser pre-booked the appointment and managed to get their customers to have their haircut every four weeks, that would generate 13 haircuts a year or £130 per customer in revenue an additional £50 per customer on the six week repurchase cycle or 62.5% more.

Just by changing the repurchase pattern, you can achieve a significant increase in sales.

In our Results Driven Marketing coaching program we have around 23 different proven marketing strategies like this one, to increase sales and profits. Creating better repurchase systems is one of the approaches we can use.

The program is available internationally coaching takes place via the telephone or video.

If you implement the ideas and strategies that we create for you, your return is guaranteed. 


Significant levels of growth is possible with the system.


Why not email me to find out more.

Regards




Mark




Integrated Marketing  Copyright Mark Wheatley 2010 All Rights Reserved