Do you bring your presentations to life?

Some people take laptop's to make presentations to the their prospects, personally I used printed pages from 
a PowerPoint presentation.

There are a few reasons for doing this, the first being communication.  A leading university concluded that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study indicated that the impact of a performance was determined 7 percent by the words used, 38 percent by voice quality, and 55 percent by the nonverbal communication. 


By having photographs, samples, graphs etc. It helps support what you are saying verbally and improves communication. Which if I recall is defined as sending and receiving information.

In terms of believability it also helps when your visuals have independent information from reliable and reputable sources.  The reason I use printed pages rather than a presentation on a laptop is; I can close the book and move on, if my prospect understands the point that I've made and they want to ask me some more questions.


 If you don't use visuals, why not develop some and try them out, to see how they can help you support your sales presentation.


I would be interested in hearing about what you take to presentations, what works and what doesn't.  


Take Care.


Regards



Mark 


P.S. If you want to be a guest blog writer on this blog let me know.


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Mark Wheatley associates is a business development company that specialise in low risk sales and marketing helping medium sized businesses and professional practices grow through coaching training and consulting services. Based in Nottingham in the East Midlands UK. www.wheatleyassociates.org Copyright Mark Wheatley 2010 All Rights Reserved