Multi Sequenced Marketing

I said the other week on Twitter that I would tell you about a client of mine that was generating a significant number of new appointments.

Essentially the technique involves creating several pre-prepared communications, that follow in a sequence, in this case all aimed at getting an appointment.

All of the communications are linked, its a bit like telling a story.

So there are sales letters, e-mails, postcards, telephone scripts all put in place prior to starting a campaign.

Its not about being a pest or being pushy, its about creating different reasons why its in your prospects best interest to see you.

You may have heard the one about good salespeople keep following up and the less successful ones giving up at three attempts. This method allows you to keep following up without running out of things to say.

It can be used not only to gain appointments, it can also be used also to sell products and services.

The system is great if you are going after specific prospects that if you converted into customers/clients, it would make a significant improvement to your bottom line profits.

If you are interested in developing something along these lines, this is one of the services that we provide.

Regards


Mark Wheatley



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