Asset Marketing Part 1.

This is a short post, I will add to it later.

Starting with a definition.

Asset Marketing is a form of marketing that concentrates on identifying intangible and tangible marketing assets that exist in all businesses and professional firms.

Then determining the most advantageous way to ethically exploit those assets to benefit both the business and the business’s customers/clients.

The other characteristic of asset marketing is that the practitioners of this marketing approach look for highly leveraged, low risk, low cost opportunities.

Part two will follow shortly giving you some specific examples.

Take Care

Regards

Mark Wheatley

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